Brand New Purpose LLC: We are a brand transformation firm based in Berkeley, CA with a presence in New York City and Tuscon, AZ. We ignite passion with your core purpose. We then engage your brand community, internal and external, through shared purpose to create lasting win-win relationships. This unlocks value that makes your bottom line sing and your community sing your praises–making everyone better together.

Our Purpose: To help brands activate the value of their core purpose and values to build a better world and bottom line.

Our Values:

  • Abundance + Joy.
  • Courage + Compassion.
  • Authenticity + Transparency.
  • Curiosity + Creativity.

Our Brand Promise: Positive Purpose Shared.

Our Vision: We envision a world filled with a brand new sense of purpose–a vibrant feeling of joy and direction. Possibility and abundance create the expectation that one's life will truly matter, whether defined by individual or organizational purpose. We connect to something greater than ourselves through shared purpose–working and becoming better together.

Our Mission: We believe Brand True North strategy creates relevant value for all it touches. This is why we drive brand innovation through individual and organizational branding, thought leadership, collaboration, and community building. This helps brands find their own Brand True North, and follow it by cultivating shared purpose and value with all stakeholders.

 Charlie and Whitney co-authored the upcoming book " Work The Future! Today:  Bringing  shared  purpose to life". For more information, please visit:

Charlie and Whitney co-authored the upcoming book "Work The Future! Today: Bringing shared purpose to life". For more information, please visit:

News: In order of recency:

  • Whitney is featured in the just released book "How I Fired My Boss and Made More Money: Insider Secrets from Interim Executives and Independent Consultants" by Kristen McAlister and Pam Walsey of Cerius Interim Executives Inc.
  • Whitney is featured in the upcoming book "Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work" by Marion McGovern of M Squared Consulting.
  • Whitney was selected as "Best of 2016 in Marketing Consulting" by LinkedIn Profinder.
  • Whitney spoke on "Shared Purpose: the future of brand marketing" at the Enterprise Marketing 360 Virtual Conference and on the CMO panel at the Internet Marketing Association's IMPACT16 in Las Vegas.
  • interviewed Whitney on Thought Leadership, Personal Branding, and Purpose.
  • Brand New Purpose interviewed Aaron Hurst, founder of Taproot and author of "The Purpose Economy", for Shareable.