Brand Building. Building a brand is the process of creating or evolving a clear story, identity, and relationship with the people who determine the success of your brand. Growing a brand is core to business strategy and ideally involves your entire brand community.
We work with you as a growth catalyst to achieve greater results with your teams, brands, and communities by building and leveraging brand loyalty across channels, products, experiences, and conversations. Our process ignites, engages, and motivates stakeholders to co-create sustainable shared value (lasting win-win) relationships.
Loyalty. Today clutter is universal and the time you can own strategic competitive advantage due to innovation has decreased from years to months. Your ability to create meaningful relationships and loyalty directly with your stakeholders is critical. Those who make an ongoing commitment to listening to, and authentically engaging, with their stakeholders are rewarded with stronger, sustained connections due to the speed and amplification of word-of-mouth and sharing.
- Brand Visioning: Purpose Exploration, Opportunity Definition, Brandstorming
- Brand Strategy: Research + Analysis, Positioning, Messaging, Executive Branding + Alignment
- Brand Collaboration: Community Development + Stewardship, Mass/Curated Activation, Loyalty Strategy
- Brand Transformation: Planning, Rapid Prototyping, Testing, Learning, Mass Adoption
- Brand Expression: Campaign/Creative Strategy, Content Strategy + Authoring, Thought Leadership
- Brand Education: Rollouts, Social Media Training, Thought Leader Coaching
- Brand Bespoke: Joint programs with select partners