Brand Transformation for Relevance—And How To Do It

The path of transformation

“The cave you fear to enter holds the treasure that you seek.” — Joseph Campbell

Finding your true north: The way to make your way along the path of emotional transformation toward purpose parallels the classic story of the hero’s journey. It is a path of what Carl Jung called individualization or becoming oneself. Or, in an organizational setting, finding your purpose—your true north. The process by which this occurs is called differentiation and has as a goal of the development of the individual or organizational personality, the discovery, and acceptance of one’s true purpose. The path is often summarized as having seven distinct, but overlapping, stages.

The brand new path to purpose: Now, we are at a point in our journey where we need to look at just how we’re supposed to be able to make this transition to purposeful and sustainable transformation. Use this seven-step path to guide you and your organization through this transition.

Below you’ll find the steps in the order you’ll take them. For each step, you’ll see the name of the state associated with that step, the quality you should be experiencing during that particular stage of transition, and the activity you’ll associate with that step.