Ready Steady Go?Questions to ask before starting something new

Here are questions to ask before starting something new, or whether to continue investing in it:

> Purpose?

What's the purpose?

• Is it on purpose?

• Does it serve your core purpose?

> Can it be done?

• Viability: Is the technology scientifically viable?

• Demonstration: Has it been demonstrated to work?

• Breakthrough: Is it measurably better than what preceded?

 • Investment: How far along the investment cycle is it?

• Cost: Are development costs rising or falling?

> Is it important?

• Explainability: Do people understand it?

• Usefulness: Do people use it?

• Necessity: Do people need it?

• Competition: Do people compete to develop it?

• Relevance: Does it address humanity's grand challenges?