Part 1 of 6: Reimagining the Context of Work: Why Purpose?

Purpose aka “Your reason for getting up in the morning.” ~ Bryan Dik PhD

Work is not working anymore

We live in an increasingly purposeless world filled with purposeless work. The Old Story and its attendant social institutions, which have risen over the past 500 years, were designed to promote continuous growth; first through extraction of non-renewable resources, later by industrial efficiency, and now through manipulation of financial systems and cronyism. These institutions are no longer life affirming, nor supportive of personal well-being (integration of spirit, mind and body), let alone human wholeness (integration of individuals into a greater whole).

Work is a central human activity, which provides sustenance, community, meaning, identity, and now we realize, well-being and wholeness. We focus on it because it is universal – irrespective of political affiliation, religion or culture.

Shared purpose is the social-psychological glue, which binds humans together. It is the commonly held belief, which informs our attitudes and ultimately our behavior.

Why is it important now? Because humankind has reached a point in its evolution where it can consciously choose its pattern: creation or destruction? Is it going to be global warming, warring or warning?

This is our manifesto about purposeful work and the purpose of work. It is a declaration of our intentions, motives and views on the topic – our purpose is your purpose at work.

Purpose: Find Your WHY – your guiding North Star.

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